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Beyond by Amazon Music

Ask: What might Amazon Music look like if we put creators first?

Solution: Support creators by connecting them to their superfans with Beyond by Amazon Music.

Winner

BC Sprint

1st Place

Brandcenter Sprint: 4 days, 5 teams, & 10 mins to present to a live client

The idea: Let's not only give artists a platform to connect with their most invested fans, but let's also solve one of the most glaring problems in the industry by paying artists more.

We'll put a portion of each superfan's subscription fee directly in the pocket of these creators. And to get paid, creators will be required to engage/post content in app.

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Step 1: Each month you'll be able to pick 3 artists

Step 2: You will gain exclusive content from your chosen 3 

Step 3: A portion of your monthly subscription fee will go directly to the artists in your 3

The Buzz

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OOH

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Incorporating Amazon Products

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Informational inserts will be placed within all Amazon packages and the home screen for Amazon Fire TV Stick users will be updated with campaign material. 

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Alexa Integration

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Beyond for Small Creators

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Rental services, studio spaces, seminars, and workshops will be available to participating creators. Further incentivizing new and smaller creators to join. 

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Emotion Driven Analytics

Analytics that go further than just how many listens you got last month. Bringing creators closer to fans.

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Why This Works

Before

Fan focused model

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After

Creator focused model

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