Beyond by Amazon Music
Ask: What might Amazon Music look like if we put creators first?
Solution: Support creators by connecting them to their superfans with Beyond by Amazon Music.
Winner
BC Sprint
1st Place
Brandcenter Sprint: 4 days, 5 teams, & 10 mins to present to a live client
**student work
The idea: Let's not only give artists a platform to connect with their most invested fans, but let's also solve one of the most glaring problems in the industry by paying artists more.
We'll put a portion of each superfan's subscription fee directly in the pocket of these creators. And to get paid, creators will be required to engage/post content in app.
Step 1: Each month you'll be able to pick 3 artists
Step 2: You will gain exclusive content from your chosen 3
Step 3: A portion of your monthly subscription fee will go directly to the artists in your 3
The Buzz
OOH
Incorporating Amazon Products
Informational inserts will be placed within all Amazon packages and the home screen for Amazon Fire TV Stick users will be updated with campaign material.
Alexa Integration
Beyond for Small Creators
Rental services, studio spaces, seminars, and workshops will be available to participating creators. Further incentivizing new and smaller creators to join.
Emotion Driven Analytics
Analytics that go further than just how many listens you got last month. Bringing creators closer to fans.
Why This Works
Before
Fan focused model
After
Creator focused model
CW: Kayla Hall / AD: Taylor Brazukus / ST: Tres Jones / CBM: Olivia Bouzigard / CBM: Erika Booker