Milkbar
Celebrations are traditionally reserved for milestones like birthdays, graduations, and weddings. But, doesn't every opportunity deserve a celebration?
Let's challenge the public to redefine what a celebration could be. #daretocelebrate
Milk Bar is a sweet shop that's known for turning familiar treats upside down.
Along with visiting the shops in person, you can order these sweets treats to be shipped to you across the country.
The Idea
Milk Bar dares its customers to celebrate opportunities in addition to accomplishments.
OOH
Doubling as invitations to our pop-up ALTbashes coming to major cities soon! QR code leading to story submission portal on our website.
Alt Bashes
Let's kick things off with an alt-bash celebrating divorce. Because when one door closes, it's time to celebrate.
On the Site
Customers are prompted to order their party pack in preparation for their very own at-home ALTbash. Party packs are customizable and include all the essentials they’ll need to celebrate the best you can.
Collaboration with FujiFilm
Customers can add our custom Milkbar x FujiFilm Insta x Mini Instant Camera & film to their #DareToCelebrate party kit and later submit them to be featured by Milkbar.
Share the story of how you plan to #daretocelebrate and you may be featured on our social media.
Packaging
In contrast with Milk Bar’s traditional white & pink packaging, our #DareToCelebrate party kit featured reversed packaging in lieu of a different kind of celebration.
ST: Fade Akinsade / ST: Ivy Lu / ST: Lianne Boxley / XD: Brooke Beam